Wearers of red team uniforms or kits have been shown to do better than  those wearing other colours (Attrill et al, 2008). When sport  means so much and outcome is often decided in millimetres or thousandths  of a second, we should be doing all we can to help our athletes  achieve. I think that the GB Olympic designers may have missed an  opportunity here to include more red in the design (it is mainly blue). If it were more red, this may have helped  give the GB wearers a boost psychologically that would be reflected in  physical performance  - for instance, if the red increased confidence,  (positive) aggression and sense that they are dominant, then they are  likely to perform closer to their peak performance potential. In  addition, there may be negative affects on opponents, facing our  athletes wearing significant amounts of red, where they assume a less  confident and more submissive position in the sporting contests. While  these affects are likely to be small, when it...
Sports Psychology blog with comments and opinion on sports stories and sports psychology research. Written by Sports Psychologist Dr Victor Thompson from www.SportsPsychologist.com