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Following Maria Sharapova’s failed drug test: Why do athletes take the drugs or dope when the risks to them and others are so high?

If we believe that what we are doing (or taking) is having a positive impact on performance or recovery (and then performance), then to stop would mean harming performance and who wants to do worse or make things more difficult? There is pressure to perform well: From sponsors, team management, team mates, and the public/fans. Can you perform up to those expectations, live with the consequences of not meeting those expectations, or will you give in to the temptation of taking something illegal to give you more confidence in your performance? The fear of failure is a strong one. There are personal and professional needs to be satisfied. Athletes are competitive. Some have a strong need to be successful, gain glory, be seen on TV, be accepted, praised, beat a key rival, show that our training has been worth it, that we are as good as or better than before... It’s tempting then to take something that would help us deliver and satisfy these needs. We believe that others are doing it...

Luis Suarez and the bite - World Cup Sports Psychology comment

It is a shame that on big occasions, when things aren't going your way, some will not manage the emotions of frustration or anger and lash-out. When they don't get a corrective response straight away - like being pulled off the pitch and then sanctioned - fans, including children, learn that this is probably okay. The behaviour today of role models such as Luis Suarez will be reflected on football pitches, school playgrounds and streets tomorrow. Anger management can help, but does Suarez want to change? If not, there will be no change in behaviour. Why does anger happen for top players such as Luis Suarez? Because the setting is important to them, their performance is key to the outcome and they perceive that they are heading towards and undesirable outcome. That within an individual with poor self control creates a dynamite situation. For me, this echos the Zinedine Zidane situation in the previous World Cup final.